• Develop and execute performance marketing strategies
• Plan and optimize campaigns across top-tier channel in order to achieve and exceed targeted CPAs
• Identify and experiment with new acquisition channels to meet established CPA
• Work with the growth management team to share ideas, feedback, and results
• Achievement: x2 acquired users at constant CPA

• Define new customer acquisition strategy for French-speaking Markets
• Setup and optimize Google Ads campaigns
• Improve Google Analytics (GA4) setup
• Use Google Tag Manager to setup enhanced tag configurations
• Advise management with new targeting ideas to expand the Audience
• Achievement: consistent MoM growth in sales value while maintaining the ROI and CPA targets

• Create custom dashboards that enabled the product team to prioritize new features development
• Share data analytics insights that are used by the leadership team during investors’ meetings
• Impelement the paid user acquisition strategy for the web app and mobile app
• Miscellaneous CRO tasks specific to a young startup
• Achievement: cut CPA in half, reduce churn rate and boosted active users

I held a key role overseeing the implementation of annual digital marketing strategies, managing annual budget exceeding €1 million, covering operations in France and across Central & Eastern Europe:

• Strategic Alignment: Align local teams to the global digital transformation agenda, successfully delivering within predefined annual budgets
• Cross-Functional Collaboration: Assembling cross-functional project teams, encompassing brand managers, regulatory affairs, legal compliance, and commercial departments
• Educational Platform Launch: Launch an innovative online training platform for pharmacists and doctors
• Performance Demonstration: Demonstrated the efficacy of multichannel marketing within the pharmaceutical realm to high-level stakeholders. Achieved this by employing attribution modeling techniques that integrated online channels (websites, email campaigns, e-learning) with field activities (sales representative visits, participation in medical congresses)
• Customer Engagement Support: Collaborated with brand teams for the execution of customer engagement strategies. Responsibilities included overseeing project management for website creation, internal training initiatives, budget allocation, and data analytics
• Innovation: Pioneered the establishment of an internal crowdfunding platform to facilitate the financing of marketing initiatives in countries facing resource constraints

• Managing projects in web and mobile environments
• Developing a dashboard tool to aggregate all marketing channels’ performance
• Running my first Google Ads (AdWords) campaigns

In 2019, driven by my innate curiosity and analytical prowess, I decided to fully dedicate myself to what I truly liked — fixing broken customer acquisition processes.

This led to the birth of Tanu Agency.

Since then, I’ve had the privilege to unlock the growth potential for 15+ busisenesses.

Tuttigoal is a personal blog where I share my passion for football with Romanian speaking fans.

My goal is to create a community of football fans who can monetize their passion beyond betting.

Demonstrated the ability to measure and optimize digital ad performance using Google’s measurement solutions. As a certified user, I show that I can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on businesses.

Demonstrated the mastery of creating Google App campaigns to deliver business impact. As a certified users, I show that I understand the fundamentals of campaign creation and advanced optimization strategies.

A course to enrich my practice of data analysis. During this certified program, I’ve learn the fundamentals of data types, algorithms, descriptive analysis, and experimentation methodologies. I also gained valuable proficiency in data visualisation and improved my storytelling methods.